CREDENTIALS
ZORBA
GRASHIN
Narrative Systems Architect · Creative Director · AI Operator
Tel Aviv, Israel · Available Globally · [email protected]
$40M+
Capital Raised
8+
Years Building
3×
Output Velocity
F100
Brand Clients
EXPERIENCE
2022 — Present
Tel Aviv, Israel
Full-Time
Head of Content & Creative Strategy
Moral Edge
—Built and led a cross-functional creative team of 8+ across production, editorial, and strategy
—Designed AI-assisted workflows that cut per-unit production cost by 50% and tripled output velocity
—Developed investor-facing narrative systems that contributed to $40M+ in capital raised
—Directed performance creative campaigns for Fortune 100 brands including Macy's, Ashley Furniture, White Claw, 7-Eleven, and MetLife
—Established brand voice, content strategy, and go-to-market storytelling from zero
Creative LeadershipAI WorkflowsPerformance CreativeInvestor Narrative
2019 — 2022
Los Angeles, CA
Co-Founder
Co-Founder & Creative Director
NF3 Studios
—Co-founded a content monetization platform from zero to operational product
—Built narrative frameworks that translated technical complexity into investor belief across 4 industries
—Directed and produced content for ecommerce, manufacturing, supply chain, and fintech clients
—Developed brand positioning and go-to-market story systems for emerging companies
—Managed full production pipeline from concept through delivery
Co-FounderBrand PositioningContent MonetizationGo-to-Market
2015 — 2020
Los Angeles, CA
Independent
Writer, Director & Producer
Independent Film
—Co-wrote, directed, and produced KNIFECORP — horror/thriller feature film ft. Kane Hodder, distributed on Amazon Prime
—Wrote and directed ZERO DAY — feature film with international festival circuit
—Directed corporate production reel for Fortune 100 brands across live-action and branded content
—Built production systems for high-volume output with lean teams
—Developed AI-generated narrative films for events and corporate milestones
Film DirectionScreenwritingAmazon PrimeProduction Systems
2014 — 2019
Los Angeles, CA
Contract / Agency
Content Strategist & Creative Lead
Various Agencies & Brands
—Led creative strategy and content production for consumer and B2B brands
—Developed podcast, video, and social architecture for scale
—Built short-form performance video systems across Meta, TikTok, and YouTube
—Produced brand storytelling for institutional and consumer audiences
—Managed editorial voice and content calendar systems for multi-channel brands
Content StrategySocial MediaBrand StorytellingEditorial
SKILLS & CAPABILITIES
Creative Systems
·AI-assisted creative workflows
·Performance creative at scale
·Content strategy & architecture
·Brand voice & editorial systems
·Go-to-market narrative design
Production
·Feature film direction & production
·Corporate & branded content
·Short-form video (Meta, TikTok, YouTube)
·Podcast & audio production
·Live-action & AI-generated content
Strategy & Narrative
·Investor narrative & pitch decks
·Brand positioning from zero
·Fundraising storytelling
·Cross-functional team leadership
·Product narrative architecture
AI & Technology
·AI-native workflow design
·Generative video & image production
·LLM prompt engineering
·AI product conception & prototyping
·Human-AI creative collaboration
EDUCATION
2013 — 2015
MFA — Screenwriting
Goddard College
Graduate-level story structure, narrative systems, and creative writing at a systems level.
2009 — 2013
BA — Film & Media Studies
Undergraduate
Foundation in production, theory, and visual storytelling.
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